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How to Configure Google Customer Reviews in Magento 2

  • Writer: magelevendm
    magelevendm
  • Mar 13
  • 2 min read

If you run a Magento 2 store, customer trust is key to boosting sales. Magento 2 Google Customer Reviews Extension is a powerful tool that helps businesses build trust with their customers. It allows shoppers to leave feedback about their experience, which can improve your store’s credibility and boost conversions. If you have a Magento 2 store, integrating Google Customer Reviews can enhance your brand reputation and increase customer confidence.


What is Google Customer Reviews?

Google Customer Reviews is a free program that allows merchants to collect feedback from customers who have made purchases. The collected ratings influence Google Seller Ratings, which appear in Google Shopping ads and search results. A higher rating increases trust and attracts more potential customers.


Why Google Customer Reviews Matter?

  • Boosts Credibility – Positive reviews make your store look more trustworthy.

  • Increases Sales – Shoppers trust stores with verified customer feedback.

  • Enhances Visibility – Google may display your rating in search results, improving click-through rates.

  • Provides Valuable Insights – Helps you understand customer preferences and areas for improvement.


Google Customer Reviews


Steps to Set Up Google Customer Reviews in Magento 2


1. Sign Up for Google Merchant Center

To use Google Customer Reviews, you must first create an account on Google Merchant Center if you haven’t already.

  1. Go to Google Merchant Center

  2. Sign in with your Google account

  3. Fill in the required business details


2. Enable Google Customer Reviews

Once your account is set up, follow these steps:

  1. Navigate to the Google Merchant Center dashboard

  2. Click on Growth > Manage Programs

  3. Locate Google Customer Reviews and click Get Started

  4. Accept the terms and conditions to activate the service


3. Get Your Merchant ID

After enabling the program, note down your Google Merchant ID, as you’ll need it to configure the integration in Magento 2.


4. Configure Google Customer Reviews in Magento 2

  1. Log in to your Magento 2 Admin Panel

  2. Navigate to Stores > Configuration

  3. Under Sales, select Google API

  4. Expand the Google Customer Reviews section

  5. Enable the option and enter your Google Merchant ID

  6. Set the Opt-in Position (Bottom Right is recommended)

  7. Save the configuration and clear the cache


5. Verify the Integration

To ensure everything is working correctly:

  • Place a test order to check if the opt-in popup appears at the end of the checkout process.

  • Monitor feedback in Google Merchant Center under the Customer Reviews section.


Best Practices for Google Customer Reviews

  • Encourage customers to leave reviews by providing excellent service.

  • Display your rating badge on the website to build trust.

  • Respond to customer feedback to show engagement.

  • Monitor and improve your store’s rating over time.


Final Thoughts

Integrating Google Customer Reviews in Magento 2 is a simple yet powerful way to gain customer trust and improve your store’s online reputation. By following the steps above, you’ll not only collect valuable customer feedback but also enhance your brand credibility, leading to better conversion rates and more sales.

So, don’t wait, follow this simple guide to get started today and boost your store’s credibility!






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